Weekly Variation in Audience Delivery of TV Advertising...

Weekly Variation in Audience Delivery of TV Advertising Schedules

Jesse E. Teel, Richard M. Durand and William O. Bearden
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Volume:
6
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188142
Date:
January, 1977
File:
PDF, 1019 KB
english, 1977
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