A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
Mandeep Singh, Siva K. Balasubramanian and Goutam ChakrabortyVolume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189161
Date:
January, 2000
File:
PDF, 3.45 MB
english, 2000