Research Note—Managing e-Marketplace: A Strategic Analysis...

Marketing Science 2006 / 03 Vol. 25; Iss. 2

Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising

He, Chuan, Chen, Yuxin
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0168
Date:
March, 2006
File:
PDF, 235 KB
english, 2006
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