Volume 25; Issue 2

Marketing Science

Volume 25; Issue 2
1

Editorial: Save Research—Abandon the Case Method of Teaching

Shugan, Steven M.
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 79 KB
english, 2006
2

Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing

Kumar, Nanda, Rao, Ram
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 386 KB
english, 2006
3

Asymmetric Wholesale Pricing: Theory and Evidence

Sourav Ray, Haipeng (Allan) Chen, Mark E. Bergen and Daniel Levy
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 5.62 MB
english, 2006
4

Back Matter

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.18 MB
english, 2006
5

Editorial: Save Research: Abandon the Case Method of Teaching

Steven M. Shugan
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.89 MB
english, 2006
6

Promotional Chat on the Internet

Mayzlin, Dina
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 207 KB
english, 2006
7

Consumption Flexibility, Product Configuration, and Market Competition

Guo, Liang
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 267 KB
english, 2006
8

Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis

Draganska, Michaela, Jain, Dipak C.
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 198 KB
english, 2006
9

Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis

Michaela Draganska and Dipak C. Jain
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 2.04 MB
english, 2006
10

Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising

Chuan He and Yuxin Chen
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 2.48 MB
english, 2006
11

Front Matter

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.83 MB
english, 2006
12

Using Basket Composition Data for Intelligent Supermarket Pricing

Nanda Kumar and Ram Rao
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 2.62 MB
english, 2006
13

Asymmetric Wholesale Pricing: Theory and Evidence

Ray, Sourav, Chen, Haipeng (Allan), Bergen, Mark E., Levy, Daniel
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 397 KB
english, 2006
14

Focus on Authors

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 85 KB
english, 2006
15

Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising

He, Chuan, Chen, Yuxin
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 235 KB
english, 2006
16

Promotional Chat on the Internet

Dina Mayzlin
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.74 MB
english, 2006