Behavior-Based Discrimination: Is It a Winning Play, and If...

Marketing Science 2008 / 11 Vol. 27; Iss. 6

Behavior-Based Discrimination: Is It a Winning Play, and If So, When?

Pazgal, Amit, Soberman, David
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0355
Date:
November, 2008
File:
PDF, 308 KB
english, 2008
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