Volume 27; Issue 6

Marketing Science

Volume 27; Issue 6
2

The Role of Targeted Communication and Contagion in Product Adoption

Manchanda, Puneet, Xie, Ying, Youn, Nara
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 193 KB
english, 2008
3

Biases in Valuation vs. Usage of Innovative Product Features

Meyer, Robert J., Zhao, Shenghui, Han, Jin K.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 691 KB
english, 2008
4

Pricing and Market Concentration in Oligopoly Markets

Vishal Singh and Ting Zhu
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.66 MB
english, 2008
5

Sale or Lease? Durable-Goods Monopoly with Network Effects

Chien, Hung-Ken, Chu, C. Y. Cyrus
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 197 KB
english, 2008
6

Pricing and Market Concentration in Oligopoly Markets

Singh, Vishal, Zhu, Ting
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 234 KB
english, 2008
7

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Jap, Sandy D., Naik, Prasad A.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 251 KB
english, 2008
9

Building Brands

Ataman, M. Berk, Mela, Carl F., van Heerde, Harald J.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 295 KB
english, 2008
11

Structural Demand Estimation with Varying Product Availability

Hernán A. Bruno and Naufel J. Vilcassim
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 1.22 MB
english, 2008
12

Building Brands

M. Berk Ataman, Carl F. Mela and Harald J. van Heerde
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.63 MB
english, 2008
13

Modeling DVD Preorder and Sales: An Optimal Stopping Approach

Sam K. Hui, Jehoshua Eliashberg and Edward I. George
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.63 MB
english, 2008
14

Sale or Lease? Durable-Goods Monopoly with Network Effects

Hung-Ken Chien and C. Y. Cyrus Chu
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 1.66 MB
english, 2008
15

The Dissociation between Monetary Assessment and Predicted Utility

On Amir, Dan Ariely and Ziv Carmon
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.28 MB
english, 2008
16

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Sandy D. Jap and Prasad A. Naik
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.33 MB
english, 2008
18

Behavior-Based Discrimination: Is It a Winning Play, and If so, When?

Amit Pazgal and David Soberman
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.53 MB
english, 2008
19

Front Matter

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.07 MB
english, 2008
21

The Role of Targeted Communication and Contagion in Product Adoption

Puneet Manchanda, Ying Xie and Nara Youn
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.39 MB
english, 2008
22

Biases in Valuation vs. Usage of Innovative Product Features

Robert J. Meyer, Shenghui Zhao and Jin K. Han
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.35 MB
english, 2008
23

Modeling DVD Preorder and Sales: An Optimal Stopping Approach

Hui, Sam K., Eliashberg, Jehoshua, George, Edward I.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 262 KB
english, 2008
24

Focus on Authors

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 110 KB
english, 2008
25

Behavior-Based Discrimination: Is It a Winning Play, and If So, When?

Pazgal, Amit, Soberman, David
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 308 KB
english, 2008
27

The Dissociation Between Monetary Assessment and Predicted Utility

Amir, On, Ariely, Dan, Carmon, Ziv
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 169 KB
english, 2008