Market Share Constraints and the Loss Function in...

Marketing Science 2008 / 11 Vol. 27; Iss. 6

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

Gilbride, Timothy J., Lenk, Peter J., Brazell, Jeff D.
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0369
Date:
November, 2008
File:
PDF, 309 KB
english, 2008
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