How Acquaintanceship and Analyst Can Influence Focus Group...

How Acquaintanceship and Analyst Can Influence Focus Group Results

James E. Nelson and Nancy T. Frontczak
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Volume:
17
Year:
1988
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188663
File:
PDF, 1.63 MB
english, 1988
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