Tangibility in Services Advertising: An Investigation of...

Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

Marla Royne Stafford
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Volume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189009
Date:
January, 1996
File:
PDF, 1.91 MB
english, 1996
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