The Effects of Negative Comparative Political Advertising...

The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration

Bruce Pinkleton
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Volume:
26
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189024
Date:
January, 1997
File:
PDF, 2.07 MB
english, 1997
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