Designing Price Contracts for Boundedly Rational Customers:...

Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?

Lim, Noah, Ho, Teck-Hua
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0271
Date:
May, 2007
File:
PDF, 240 KB
english, 2007
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