The Inverse Relationship Between Manufacturer and Retailer...

Marketing Science 1996 / 05 Vol. 15; Iss. 2

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

Lal, Rajiv, Narasimhan, Chakravarthi
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Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.2.132
Date:
May, 1996
File:
PDF, 3.89 MB
english, 1996
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