Promoter: An Automated Promotion Evaluation System

Marketing Science 1987 / SPR Vol. 6; Iss. 2

Promoter: An Automated Promotion Evaluation System

Magid M. Abraham and Leonard M. Lodish
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183682
Date:
January, 1987
File:
PDF, 854 KB
english, 1987
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