Reply: ["Steps toward Mastering Trade Promotions"...

Marketing Science 1987 / SPR Vol. 6; Iss. 2

Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"]

Magid Abraham and Leonard Lodish
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183686
Date:
January, 1987
File:
PDF, 168 KB
english, 1987
Conversion to is in progress
Conversion to is failed