A Simpler Estimation Procedure for a Micromodeling Approach...

A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship

Charles B. Weinberg and Doyle L. Weiss
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Volume:
5
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183836
Date:
January, 1986
File:
PDF, 224 KB
english, 1986
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