Development and Validation of the Agents' Socially...

Marketing Letters 2009 / 03 Vol. 20; Iss. 1

Development and Validation of the Agents' Socially Desirable Responding (ASDR) Scale

Kenneth C. Manning, William O. Bearden and Kelly Tian
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Volume:
20
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/27744243
Date:
March, 2009
File:
PDF, 1.37 MB
english, 2009
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