Volume 20; Issue 1

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Marketing Letters
Volume 20; Issue 1

Marketing Letters

Volume 20; Issue 1

1

Supplier price concessions: A longitudinal empirical study

John W. Henke, Sengun Yeniyurt, Chun Zhang

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 188 KB

english, 2009

2

Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale

Kenneth C. Manning, William O. Bearden, Kelly Tian

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

3

A model of the role of free drug samples in physicians’ prescription decisions

Kissan Joseph, Murali Mantrala

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 298 KB

english, 2009

4

Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying

Julie Z. Sneath, Russell Lacey, Pamela A. Kennett-Hensel

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 230 KB

english, 2009

5

Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products

Tripat Gill, Jing Lei

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 173 KB

english, 2009

6

Business students’ attitudes toward unethical behavior: A multi-country comparison

Victoria L. Crittenden, Richard C. Hanna, Robert A. Peterson

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 191 KB

english, 2009

7

Familiarity and competence diversity in new product development teams: Effects on new product performance

Christophe Haon, David Gotteland, Marianela Fornerino

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 225 KB

english, 2009

8

Towards a brain-to-society systems model of individual choice

Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne S. DeSarbo, Lesley K. Fellows, Ross A. Hammond, Terry T.-K. Huang, Scott Huettel, Yan Kestens, Bärbel Knäu

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 51 KB

english, 2009

9

Supplier Price Concessions: A Longitudinal Empirical Study

John W. Henke Jr., Sengun Yeniyurt and Chun Zhang

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 1.26 MB

english, 2009

10

Erratum: Towards a Brain-to-Society Systems Model of Individual Choice

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 201 KB

english, 2009

11

Back Matter

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 249 KB

english, 2009

12

Convergence in the High-Technology Consumer Markets: Not All Brands Gain Equally from Adding New Functionalities to Products

Tripat Gill and Jing Lei

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 1.19 MB

english, 2009

13

Front Matter

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 529 KB

english, 2009

14

Development and Validation of the Agents' Socially Desirable Responding (ASDR) Scale

Kenneth C. Manning, William O. Bearden and Kelly Tian

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 1.37 MB

english, 2009

15

Coping with a Natural Disaster: Losses, Emotions, and Impulsive and Compulsive Buying

Julie Z. Sneath, Russell Lacey and Pamela A. Kennett-Hensel

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 1.47 MB

english, 2009

16

Familiarity and Competence Diversity in New Product Development Teams: Effects on New Product Performance

Christophe Haon, David Gotteland and Marianela Fornerino

Journal:

Marketing Letters

Year:

2009

Language:

english

File:

PDF, 1.32 MB

english, 2009