The Portrayal of Older Americans in Television Commercials

The Portrayal of Older Americans in Television Commercials

Linda E. Swayne and Alan J. Greco
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Volume:
16
Year:
1987
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188614
File:
PDF, 1.69 MB
english, 1987
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