Exploring the Construct of Organization as Source:...

Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising

Eric Haley
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Volume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189000
Date:
January, 1996
File:
PDF, 2.00 MB
english, 1996
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