The Effect of Program Type and Other Variables in Reaching the Daytime Television Viewer with Advertising Messages
Gordon L. Wise, Herbert E. Brown and Myron K. CoxVolume:
4
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4187989
Date:
January, 1975
File:
PDF, 1.07 MB
english, 1975