The Effect of Program Type and Other Variables in Reaching...

The Effect of Program Type and Other Variables in Reaching the Daytime Television Viewer with Advertising Messages

Gordon L. Wise, Herbert E. Brown and Myron K. Cox
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Volume:
4
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4187989
Date:
January, 1975
File:
PDF, 1.07 MB
english, 1975
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