Social Contagion and Income Heterogeneity in New Product...

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Christophe van den Bulte and Stefan Stremersch
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.2307/30036687
Date:
January, 2004
File:
PDF, 3.40 MB
english, 2004
Conversion to is in progress
Conversion to is failed