A Taxonomy for Comparative Advertising Research

A Taxonomy for Comparative Advertising Research

Charles W. Lamb, Jr., William M. Pride and Barbara A. Pletcher
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188159
Date:
January, 1978
File:
PDF, 1.09 MB
english, 1978
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