![](/img/cover-not-exists.png)
International Advertising || Self-Construal and Need-for-Cognition Effects on Brand Attitudes and Purchase Intentions in Response to Comparative Advertising in Thailand and the United States
Kawpong Polyorat and Dana L. AldenVolume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189285
Date:
January, 2005
File:
PDF, 2.21 MB
english, 2005