Estimating the Response Effect of Future Events Based on...

Marketing Letters 1995 / 04 Vol. 6; Iss. 1

Estimating the Response Effect of Future Events Based on Historical Analogy: A Methodology and Illustration on Generic Substitution of Brand-Name Drug Sales following Patent Expiration

Wilfried R. Vanhonacker and Lydia J. Price
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40212709
Date:
April, 1995
File:
PDF, 1.06 MB
english, 1995
Conversion to is in progress
Conversion to is failed