Cross-category indulgence: Why do some premium brands grow...

Journal of Brand Management 2016 / 9 Vol. 23; Iss. 5

Cross-category indulgence: Why do some premium brands grow during recession?

Mark, Tanya, Southam, Colette, Bulla, Jan, Meza, Sergio
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Volume:
23
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-016-0004-6
Date:
September, 2016
File:
PDF, 386 KB
english, 2016
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