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Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”
Dahlen, Micael, Rosengren, SaraVolume:
45
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2016.1204968
Date:
July, 2016
File:
PDF, 265 KB
english, 2016