Brand jealousy and willingness to pay premium: The...

Journal of Brand Management 2017 / 1 Vol. 24; Iss. 1

Brand jealousy and willingness to pay premium: The mediating role of materialism

Bıçakcıoğlu, Nilay, Ögel, İlkin Yaran, İlter, Burcu
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Volume:
24
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-016-0016-2
Date:
January, 2017
File:
PDF, 290 KB
english, 2017
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