Volume 24; Issue 1

Journal of Brand Management

Volume 24; Issue 1

1

Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing

Pinto, Mary Beth, Yagnik, Arpan

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 297 KB

english, 2017

2

Popularity of digital products in online social tagging systems

Zhang, Jurui, Liu, Raymond

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 424 KB

english, 2017

3

Brand jealousy and willingness to pay premium: The mediating role of materialism

Bıçakcıoğlu, Nilay, Ögel, İlkin Yaran, İlter, Burcu

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 290 KB

english, 2017

4

The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands

Reinders, Machiel J., Bartels, Jos

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 313 KB

english, 2017

5

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance

Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 235 KB

english, 2017

6

Measuring brand experiences cross-nationally

Saari, Ulla A., Mäkinen, Saku J.

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 447 KB

english, 2017

7

Refining the conceptualization of Brand Authenticity

Akbar, Mohammad Muzahid, Wymer, Walter

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 409 KB

english, 2017