books search
books
articles search
articles
Donate
Log In
Log In
to access more features
personal recommendations
Telegram Bot
download history
send to Email or Kindle
manage booklists
save to favorites
Explore
Journals
Contribution
Donate
Litera Library
Donate paper books
Add paper books
Open LITERA Point
Volume 24; Issue 1
Main
Journal of Brand Management
Volume 24; Issue 1
Journal of Brand Management
Volume 24; Issue 1
1
Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing
Pinto, Mary Beth
,
Yagnik, Arpan
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 297 KB
Your tags:
english, 2017
2
Popularity of digital products in online social tagging systems
Zhang, Jurui
,
Liu, Raymond
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 424 KB
Your tags:
english, 2017
3
Brand jealousy and willingness to pay premium: The mediating role of materialism
Bıçakcıoğlu, Nilay
,
Ögel, İlkin Yaran
,
İlter, Burcu
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 290 KB
Your tags:
english, 2017
4
The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands
Reinders, Machiel J.
,
Bartels, Jos
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 313 KB
Your tags:
english, 2017
5
Experience-centric branding: challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 235 KB
Your tags:
english, 2017
6
Measuring brand experiences cross-nationally
Saari, Ulla A.
,
Mäkinen, Saku J.
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 447 KB
Your tags:
english, 2017
7
Refining the conceptualization of Brand Authenticity
Akbar, Mohammad Muzahid
,
Wymer, Walter
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 409 KB
Your tags:
english, 2017
1
Follow
this link
or find "@BotFather" bot on Telegram
2
Send /newbot command
3
Specify a name for your chatbot
4
Choose a username for the bot
5
Copy an entire last message from BotFather and paste it here
×
×