Alignments and misalignments of realized marketing...

Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications

Chari, Simos, Balabanis, George, Robson, Matthew J., Slater, Stanley
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2016.11.002
Date:
December, 2016
File:
PDF, 611 KB
english, 2016
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