![](/img/cover-not-exists.png)
Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications
Chari, Simos, Balabanis, George, Robson, Matthew J., Slater, StanleyLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2016.11.002
Date:
December, 2016
File:
PDF, 611 KB
english, 2016