Happily Ever After: How Ending Valence Influences Narrative...

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Hamby, Anne, Brinberg, David
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Volume:
45
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2016.1262302
Date:
October, 2016
File:
PDF, 452 KB
english, 2016
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