Results May Vary: Overcoming Variability in Consumer...

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Craton, Lincoln G., Lantos, Geoffrey P., Leventhal, Richard C.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20971
Date:
January, 2017
File:
PDF, 615 KB
english, 2017
Conversion to is in progress
Conversion to is failed