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Volume 34; Issue 1
Main
Psychology and Marketing
Volume 34; Issue 1
Psychology and Marketing
Volume 34; Issue 1
1
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties
Althuizen, Niek
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 1.19 MB
Your tags:
english, 2017
2
Results May Vary: Overcoming Variability in Consumer Response to Advertising Music
Craton, Lincoln G.
,
Lantos, Geoffrey P.
,
Leventhal, Richard C.
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 615 KB
Your tags:
english, 2017
3
The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit
Huang, Yunhui
,
Jia, Yanli
,
Wyer, Robert S.
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 487 KB
Your tags:
english, 2017
4
Influence of Social Media over the Stock Market
Piñeiro-Chousa, Juan
,
Vizcaíno-González, Marcos
,
Pérez-Pico, Ada María
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 178 KB
Your tags:
english, 2017
5
Beyond the Usefulness of Branded Applications: Insights from Consumer-Brand Engagement and Self-construal Perspectives
Fang, Yu-Hui
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 524 KB
Your tags:
english, 2017
6
Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration
Herz, Marc
,
Brunk, Katja H.
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 3.84 MB
Your tags:
english, 2017
7
Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
Lenka, Sambit
,
Parida, Vinit
,
Wincent, Joakim
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 660 KB
Your tags:
english, 2017
8
Issue Information
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 445 KB
Your tags:
english, 2017
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