Volume 34; Issue 1

Main
Psychology and Marketing
Volume 34; Issue 1

Psychology and Marketing

Volume 34; Issue 1

1

Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties

Althuizen, Niek

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 1.19 MB

english, 2017

2

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Craton, Lincoln G., Lantos, Geoffrey P., Leventhal, Richard C.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 615 KB

english, 2017

3

The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit

Huang, Yunhui, Jia, Yanli, Wyer, Robert S.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 487 KB

english, 2017

4

Influence of Social Media over the Stock Market

Piñeiro-Chousa, Juan, Vizcaíno-González, Marcos, Pérez-Pico, Ada María

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 178 KB

english, 2017

5

Beyond the Usefulness of Branded Applications: Insights from Consumer-Brand Engagement and Self-construal Perspectives

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 524 KB

english, 2017

6

Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration

Herz, Marc, Brunk, Katja H.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 3.84 MB

english, 2017

7

Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms

Lenka, Sambit, Parida, Vinit, Wincent, Joakim

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 660 KB

english, 2017

8

Issue Information

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 445 KB

english, 2017