The Effects of Physical Distance from a Brand Extension on...

Psychology and Marketing 2017 / 01 Vol. 34; Iss. 1

The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit

Huang, Yunhui, Jia, Yanli, Wyer, Robert S.
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20973
Date:
January, 2017
File:
PDF, 487 KB
english, 2017
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