Conceptual Advances in Consumers’ Semantic and Episodic...

Psychology and Marketing 2017 / 01 Vol. 34; Iss. 1

Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration

Herz, Marc, Brunk, Katja H.
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20974
Date:
January, 2017
File:
PDF, 3.84 MB
english, 2017
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