Constructing useful models of firms' heterogeneities in...

Industrial Marketing Management 2017 / 04 Vol. 62

Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes

Brenes, Esteban R., Ciravegna, Luciano, Woodside, Arch G.
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Volume:
62
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2016.12.001
Date:
April, 2017
File:
PDF, 1.17 MB
english, 2017
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