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Contextualized representations of brand extensions: Are...

Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?

Bernd H. Schmitt, Laurette Dubé
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Volume:
3
Language:
english
Pages:
12
DOI:
10.1007/bf00993991
Date:
April, 1992
File:
PDF, 952 KB
english, 1992
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