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Volume 3; Issue 2
Main
Marketing Letters
Volume 3; Issue 2
Marketing Letters
Volume 3; Issue 2
1
Analysis of multiple response in marketing research: Estimating the degree of association
U. N. Umesh
,
Martin Tan
,
Donald E. Stem
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 511 KB
Your tags:
english, 1992
2
Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?
Bernd H. Schmitt
,
Laurette Dubé
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 952 KB
Your tags:
english, 1992
3
Are null results becoming an endangered species in marketing?
Raymond Hubbard
,
J. Scott Armstrong
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 695 KB
Your tags:
english, 1992
4
The return to advertising expenditure
Bruce Cooil
,
Timothy M. Devinney
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 481 KB
Your tags:
english, 1992
5
Measuring quality perceptions
Chakravarthi Narasimhan
,
Subrata Sen
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 626 KB
Your tags:
english, 1992
6
A model of latent symmetry in cross price elasticities
Gary J. Russell
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 676 KB
Your tags:
english, 1992
7
The dimensions of commercial exchange
Patrick J. Kaufmann
,
Rajiv P. Dant
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 871 KB
Your tags:
english, 1992
8
Relational roles and triangle dramas: Effects on power play and sentiments in industrial channels
F. Robert Dwyer
,
Jule B. Gassenheimer
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 781 KB
Your tags:
english, 1992
9
Processing numerical versus verbal attribute information: A study using information acquisition patterns
Madhubalan Viswanathan
,
Sunder Narayanan
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 490 KB
Your tags:
english, 1992
10
Measuring Quality Perceptions
Chakravarthi Narasimhan and Subrata Sen
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 779 KB
Your tags:
english, 1992
11
The Dimensions of Commercial Exchange
Patrick J. Kaufmann and Rajiv P. Dant
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 1.08 MB
Your tags:
english, 1992
12
Back Matter
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 248 KB
Your tags:
english, 1992
13
A Model of Latent Symmetry in Cross Price Elasticities
Gary J. Russell
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 893 KB
Your tags:
english, 1992
14
Front Matter
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 217 KB
Your tags:
english, 1992
15
Relational Roles and Triangle Dramas: Effects on Power Play and Sentiments in Industrial Channels
F. Robert Dwyer and Jule B. Gassenheimer
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 952 KB
Your tags:
english, 1992
16
Processing Numerical versus Verbal Attribute Information: A Study Using Information Acquisition Patterns
Madhubalan Viswanathan and Sunder Narayanan
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 666 KB
Your tags:
english, 1992
17
Are Null Results Becoming an Endangered Species in Marketing?
Raymond Hubbard and J. Scott Armstrong
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 804 KB
Your tags:
english, 1992
18
Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
Bernd H. Schmitt and Laurette Dubé
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 1018 KB
Your tags:
english, 1992
19
The Return to Advertising Expenditure
Bruce Cooil and Timothy M. Devinney
Journal:
Marketing Letters
Year:
1992
Language:
english
File:
PDF, 675 KB
Your tags:
english, 1992
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