Volume 3; Issue 2

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Marketing Letters
Volume 3; Issue 2

Marketing Letters

Volume 3; Issue 2

1

Analysis of multiple response in marketing research: Estimating the degree of association

U. N. Umesh, Martin Tan, Donald E. Stem

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 511 KB

english, 1992

2

Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?

Bernd H. Schmitt, Laurette Dubé

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 952 KB

english, 1992

3

Are null results becoming an endangered species in marketing?

Raymond Hubbard, J. Scott Armstrong

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 695 KB

english, 1992

4

The return to advertising expenditure

Bruce Cooil, Timothy M. Devinney

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 481 KB

english, 1992

5

Measuring quality perceptions

Chakravarthi Narasimhan, Subrata Sen

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 626 KB

english, 1992

6

A model of latent symmetry in cross price elasticities

Gary J. Russell

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 676 KB

english, 1992

7

The dimensions of commercial exchange

Patrick J. Kaufmann, Rajiv P. Dant

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 871 KB

english, 1992

8

Relational roles and triangle dramas: Effects on power play and sentiments in industrial channels

F. Robert Dwyer, Jule B. Gassenheimer

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 781 KB

english, 1992

9

Processing numerical versus verbal attribute information: A study using information acquisition patterns

Madhubalan Viswanathan, Sunder Narayanan

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 490 KB

english, 1992

10

Measuring Quality Perceptions

Chakravarthi Narasimhan and Subrata Sen

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 779 KB

english, 1992

11

The Dimensions of Commercial Exchange

Patrick J. Kaufmann and Rajiv P. Dant

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 1.08 MB

english, 1992

12

Back Matter

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 248 KB

english, 1992

13

A Model of Latent Symmetry in Cross Price Elasticities

Gary J. Russell

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 893 KB

english, 1992

14

Front Matter

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 217 KB

english, 1992

15

Relational Roles and Triangle Dramas: Effects on Power Play and Sentiments in Industrial Channels

F. Robert Dwyer and Jule B. Gassenheimer

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 952 KB

english, 1992

16

Processing Numerical versus Verbal Attribute Information: A Study Using Information Acquisition Patterns

Madhubalan Viswanathan and Sunder Narayanan

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 666 KB

english, 1992

17

Are Null Results Becoming an Endangered Species in Marketing?

Raymond Hubbard and J. Scott Armstrong

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 804 KB

english, 1992

18

Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?

Bernd H. Schmitt and Laurette Dubé

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 1018 KB

english, 1992

19

The Return to Advertising Expenditure

Bruce Cooil and Timothy M. Devinney

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 675 KB

english, 1992