Variations in the contractual terms of cooperative...

Marketing Letters 1995 / 01 Vol. 6; Iss. 1

Variations in the contractual terms of cooperative advertising contracts: An empirical investigation

Shantanu Dutta, Mark Bergen, George John, Akshay Rao
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Volume:
6
Language:
english
Pages:
8
DOI:
10.1007/bf00994036
Date:
January, 1995
File:
PDF, 530 KB
english, 1995
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