Role of product entry and exit on the attraction effect

Marketing Letters 1995 / 01 Vol. 6; Iss. 1

Role of product entry and exit on the attraction effect

K. Sivakumar, Joseph Cherian
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Volume:
6
Language:
english
Pages:
7
DOI:
10.1007/bf00994039
Date:
January, 1995
File:
PDF, 439 KB
english, 1995
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