Loyalty differences in the use of internal and external...

Marketing Letters 1995 / 03 Vol. 6; Iss. 2

Loyalty differences in the use of internal and external reference prices

Tridib Mazumdar, Purushottam Papatla
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Volume:
6
Language:
english
Pages:
12
DOI:
10.1007/bf00994927
Date:
March, 1995
File:
PDF, 730 KB
english, 1995
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