Market segmentation with choice-based conjoint analysis

Marketing Letters 1995 / 03 Vol. 6; Iss. 2

Market segmentation with choice-based conjoint analysis

Wayne S. Desarbo, Venkatram Ramaswamy, Steven H. Cohen
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Volume:
6
Language:
english
Pages:
11
DOI:
10.1007/bf00994929
Date:
March, 1995
File:
PDF, 832 KB
english, 1995
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