The relative importance of time and dollar values in new...

Marketing Letters 1995 / 03 Vol. 6; Iss. 2

The relative importance of time and dollar values in new product introduction decisions

José Antonio Rosa, William J. Qualls
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Volume:
6
Language:
english
Pages:
10
DOI:
10.1007/bf00994930
Date:
March, 1995
File:
PDF, 720 KB
english, 1995
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