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Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising
Choi, Jin-A, Lewis, RobertVolume:
30
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2016.1242681
Date:
January, 2017
File:
PDF, 534 KB
english, 2017