Role of brand names and product types on bicultural...

Journal of Consumer Marketing 2017 / 01 Vol. 34; Iss. 1

Role of brand names and product types on bicultural consumers’ purchase intentions

Moriuchi, Emi, Jackson, Paul R.
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Volume:
34
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-10-2014-1190
Date:
January, 2017
File:
PDF, 661 KB
english, 2017
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