Hierarchical Bayes Conjoint Analysis: Recovery of Partworth...

Marketing Science 1996 / 05 Vol. 15; Iss. 2

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Lenk, Peter J., DeSarbo, Wayne S., Green, Paul E., Young, Martin R.
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Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.2.173
Date:
May, 1996
File:
PDF, 800 KB
english, 1996
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