Modeling Competitive Marketing Strategies: The Impact of...

Marketing Science 1987 / 05 Vol. 6; Iss. 2

Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

Carpenter, Gregory S.
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.6.2.208
Date:
May, 1987
File:
PDF, 2.21 MB
english, 1987
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