Navigating the Complexities of Grounded Theory Research in...

Navigating the Complexities of Grounded Theory Research in Advertising

Goulding, Christina
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Volume:
46
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1281775
Date:
January, 2017
File:
PDF, 323 KB
english, 2017
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