Salient Effects of Publicity in Advertised Brand Recall and...

Journal of Advertising 2008 / SPR Vol. 37; Iss. 1

Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm

Hyun Seung Jin, Jaebeom Suh and D. Todd Donavan
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460827
Date:
January, 2008
File:
PDF, 1.90 MB
english, 2008
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