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Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
Roy, Atanu, Huh, Jisu, Pfeuffer, Alexander, Srivastava, JaideepVolume:
46
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1297272
Date:
April, 2017
File:
PDF, 810 KB
english, 2017