Construct Measurement in Advertising Research

Journal of Advertising 2017 / 01 Vol. 46; Iss. 1

Construct Measurement in Advertising Research

Bergkvist, Lars, Langner, Tobias
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Volume:
46
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1281778
Date:
January, 2017
File:
PDF, 398 KB
english, 2017
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